It is also always, "Jimmie Johnson this, Jimmie Johnson that. Oh look, Jimmie Johnson's in 24th! And somehow, Jimmie Johnson will win!" However, some drivers have stepped up this year like Roush and RCR, but it is still always "JIMMIE JOHNSON!" I also think the way NASCAR has modified the cars and tracks has affected it. Clearly the new rule changes have so far been unsuccessful, mainly because they came a little too late. And, even though with these rules, most drivers are still sissy's and want fines and probation after a small bump. And yes, Jr. and Gordon have been bottoming out in their career, Johnson's being NASCAR God, and also the multiplying start and park cars have made the sport less exciting.
I also believe last year's Carl Long deal made NASCAR seem very harsh and made people realize drivers cannot tweak their car as much.
Talladega has also been an issue in the last few years. Namely, the 2008 fall race and 2009 spring race. In those two races, NASCAR made two quite contradicting decisions. In the fall race, Regan Smith had run under Tony Stewart after Stewart had FORCED him under the yellow line, and gave the team with all the funds, sponsorship, and fans in the whole industry while Smith's team got s***. Then we all know what happened at the spring race following. The point behind me saying all of that was that NASCAR would rather have drivers wreck and get hurt rather than letting the forced person win the race. I believe that lost some of NASCAR's hard core fans.
While I'm posting this, I would like to vent about Edwards/Kes. I think, had they've been running the spoiler, BK wouldn't have gone airborne, and NASCAR would probably not have made a big deal.