'Motion Motors' is a font called Serpentine (it goes by other names [I think one of the knockoffs is called: Idea] but that's what I know it by).
'17' is a font called...well. I was going to say Clarendon but even made bolder, italicized and compressed horizontally that isn't it. It's that 'tail' on the '7' that's throwing me. It may have been pulled from one of the other characters and added on. I really thought I had seen something like that in the past, but it's not in any of my old typesetting catalogs nor in the 1,800 or so fonts I have installed.
