Robert...hey, they're the ones that named their company. I just happen to be one of the ones who noticed it.
Back when we were thinking of names for my 1st (OK, only) child, I made a point of thinking of every way to screw with the potential name that I could (mispronunciation, anagrams, etc.) because I knew how cruel kids can be.
Maybe Arizona Sport Shirts should have thought of that. Then again...maybe they did!